Turn 'Real' intoYour Digital Asset
In a world of infinite AI generation, human witness becomes the ultimate scarcity. A marketplace where proof of reality is verified by hardware signatures and owned as digital assets on blockchain.
The 'Crisis of Trust' in the AI Era and the Fading 'Value of Reality'
In 2024, the explosive spread of generative AI has made it possible for anyone to create 'lifelike' images in seconds. However, this has caused a serious problem: 'indistinguishability between reality and AI'.
In a world of infinite generation, human witness becomes the ultimate scarcity. Reality captured by those who were actually there holds irreplaceable value.
RootLens combines hardware signatures from C2PA-compliant cameras with blockchain to properly evaluate and monetize this 'value of reality'.
Fusion of Two Technologies
Proof of authenticity with 'C2PA', management of rights and liquidity with 'Blockchain'. By combining their strengths, we build a complete foundation of trust.
C2PA (Content Provenance)
Proof of 'Authenticity' by Hardware
Digital signature embedding in camera
Tamper detection and history tracking
Mathematical 'Proof of Capture'
Blockchain (Solana + Arweave)
'Ownership' and 'Liquidity' of Rights
Clarification of ownership (Wallet binding)
Free trading and transfer as NFT
Hijacking prevention by mutual linking
Why Web3? - Comparison with Web2 Approach
| Feature / Issue | Web2 (Traditional) | RootLens (Web3) |
|---|---|---|
| Authenticity Proof / Tamper Detection | Possible with C2PA ✓ | Possible with C2PA ✓ |
| Record of Ownership | Record in DB (Platform dependent) | Linked to Wallet (Autonomous Decentralized) |
| In case of content leak | Difficult to identify rights holder | Identify rights holder via Wallet |
| Trading / Liquidity of Rights | Difficult (Platform specific) | Free circulation as NFT |
| Hijack Prevention | Difficult | Complete prevention by mutual link |
3 Values Provided by RootLens
Marketplace for Hardware Proof
The first place where value is found in 'being taken by a person who was really there' and compensation can be paid. For journalism, AI training data, legal evidence, etc.
Visualization and Liquidity of Ownership
By linking digital data ownership to a wallet, the location of rights is clarified. Furthermore, by turning it into an NFT, proven content can be traded as an asset.
Search Engine of Trust (Lens Function)
Instantly verify 'Is this image a proven real one?'. Functions not just as an image search, but as a tool to confirm reliability.
For Creator(Supply Side)
Photojournalist
Sell proven content at a fair price on the marketplace. Differentiation from fakes.
Pro Photographer
Avoid high fees of stock photos. Maximize revenue with direct transactions via Solana Pay.
Citizen Journalist
Maintain anonymity while holding and asserting rights based on wallet.
For Consumer(Demand Side)
Media / Press
Procure reliable materials with hardware signatures as a countermeasure against fake news.
AI Companies
Purchase as 'clean training data' with clear copyright and origin.
Legal / Insurance
As sure evidence images mathematically proven not to be tampered with.